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YENSA's Story 🖤

September 11, 2020

YENSA's Story 🖤

Have you ever wondered how The Superfood Cosmetic started? This week, we thought we’d go back to the beginning, and share how YENSA was born. We’re so proud of where we’ve come, and we want to share that with you!

The Inspiration: 

After founder Jennifer Yen gave birth to her daughter in 2014, Jennifer noticed a major decline in her health and complexion. Juggling a business and co-parenting her daughter, she became determined to heal herself. Inspired by Asian rituals practiced by her Mother, Grandmother and generations past dating back to 2000 years ago. In doing this, she found her YEN.

Where Did The Name YENSA Come From?

YEN means 'Passion and Desire' in English. Since starting YENSA, Jennifer's YEN remains  to create a new era of beauty that combines cosmetics with Superfood science. She also drives to embrace the diversity in beauty today while inspiring people to face the world with confidence and to live their YEN.

Chinese:
Color & Face
English:
Deep Desire & Passion
Vietnamese:
Calm & Peaceful
Japanese:
Currency

What is YENSA?

YENSA is the Superfood Cosmetic. We are a clean beauty brand that joins Superfood ingredients + Asian Rituals to create high-performance cosmetics. Each formula is anchored by 8 natural Superfood Essences. 

YENSA is made for mothers, professionals, and weekday warriors - we are everyday Superwomen

What is the significance of “The Power of 8”?

The number 8 is the luckiest number in Chinese heritage and symbolizes prosperity, good fortune and infinite possibilities. Our unique icon is eight '8's wrapped into a never ending loop.

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