By Jennifer Yen, Founder of YENSA Beauty
There’s something about August that always feels like a fresh start.
As summer winds down and calendars begin to fill again, I find myself settling back into a routine. As a working mom, that means balancing school prep, meetings, travel, and all the little moments in between. Mornings can be busy, but I've learned that having a simple beauty ritual helps me start the day feeling refreshed, confident, and ready for whatever's ahead.
At YENSA, I've always believed makeup should simplify your routine—not add more steps. That's why I reach for products that care for my skin while helping me look polished in just a few minutes.
Here's what's in my beauty routine this August.
Start with a Skin Reset
After months of sunscreen, travel, and time in the sun, my skin always benefits from a little extra care.
A few evenings each week, I use our Super Glow Radiance Polishing Mask to gently exfoliate and help reveal smoother, brighter-looking skin. Infused with pumpkin enzymes and skin-loving ingredients, it's my favorite way to refresh my complexion before heading into a new season.
It's the perfect reminder that beautiful makeup always begins with healthy-looking skin.
My One-Step Complexion Essential
When mornings are full, I don't want to spend time layering multiple complexion products.
That's why I created our Skin on Skin BC Foundation SPF 40.
It combines the hydrating benefits of a BB Cream, the brightening and color-correcting benefits of a CC Cream, buildable full coverage, and broad-spectrum SPF 40—all in one lightweight formula.
Infused with Hyaluronic Acid, Peptides, and our signature 8 SuperBlacks Essence, it helps my skin look naturally radiant while providing the coverage and sun protection I need every day.
It's the product that keeps my routine simple without compromising on performance.
Lock It In with Skincare-Powered Powder
To finish my complexion, I reach for our Super Serum Silk Matte Powder Peptide Foundation.
I love that it's more than just a setting powder—it's a skincare-infused powder foundation that helps blur the look of pores, smooth the appearance of skin, and control shine without feeling heavy or dry.
Formulated with Peptides and skin-loving ingredients, it gives my complexion a soft, naturally matte finish while still looking like skin. Whether I'm setting my BC Foundation or touching up throughout the day, it's the perfect way to keep my makeup looking fresh from morning meetings to after-school pickup.
It's one of those products that proves makeup can be beautiful, comfortable, and good for your skin all at once.
One Swipe Before I Head Out the Door
No matter how busy the morning is, I never skip Luxe Lip Nourishing Oil.
It's the easiest way to add a touch of color while treating my lips to lasting hydration. Infused with Hyaluronic Acid, Vitamin E, and our signature blend of 8 SuperOils, it leaves my lips feeling soft, comfortable, and nourished with a glossy, non-sticky finish.
It's one of those products I keep close all day—for meetings, school pickup, and everything in between.
Beauty That Works as Hard as You Do
Back-to-school season isn't just for students—it's a reset for all of us.
Whether you're heading back to the office, dropping the kids off at school, or simply getting back into your routine after summer, your beauty ritual should make your day feel easier.
That's what inspired me to create YENSA: skincare-powered makeup that helps you feel confident, beautiful, and cared for in every season.
Here's to new routines, fresh beginnings, and making time for yourself—even on the busiest mornings.
With love,
Jennifer Yen
Founder, YENSA Beauty