By Jennifer Yen, Founder of YENSA
October has always felt like a month of reflection for me.
The seasons begin to change, routines shift, and somehow, it feels like the perfect time to slow down and reconnect with the rituals that make us feel our best.
And for me, October is extra special because YENSA’s birthday is October 8. 🎂
Every year, this birthday gives me a chance to think about why I created YENSA in the first place — and what I still believe about beauty today.
I’ve always believed that beauty should be more than what we see in the mirror. It should be about how we care for ourselves, how we nourish our skin, and how we feel when we step out into the world.
That’s why I created YENSA around a simple belief:
Beauty Begins With Nourishment.
My October Skin Ritual
As we move into fall, I like to think about complexion in three simple steps: nourish, renew, and perfect.
It starts with taking care of the skin underneath your makeup, because I never wanted makeup to feel like something sitting on top of your skin.
I wanted it to work with your skin.
1. Nourish: Super Serum Silk Foundation
One of my favorite ways to create that beautiful, effortless complexion is with our Super Serum Silk Natural Glow Hydrating Peptide Foundation.
It gives skin the coverage you want while still feeling like skin.
The formula is infused with peptides to support the look of smoother, healthier-looking skin, along with hydrating ingredients that help create that soft, natural finish I love.
For me, the goal was never to completely cover who you are.
It’s about enhancing what’s already there.
Your skin, only more confident.
I love applying it starting at the center of the face and blending outward, adding a little more coverage only where I need it. The result is a complexion that looks polished without looking overly made up.
That is the kind of beauty I believe in — effortless, skin-loving, and made for real life.
2. Renew: A Vitamin C Glow
Fall is also when I love giving my skin a little extra attention.
One ingredient I always come back to is Vitamin C.
Vitamin C is a favorite in my beauty routine because of its role in helping skin look brighter, more radiant, and refreshed. It’s one of those ingredients that makes sense in a ritual focused on bringing out your natural glow.
That philosophy inspired our Super Glow Radiance Polishing Mask.
Think of it as a moment to reset your complexion — gently polishing away the look of dullness while helping skin feel smoother and look more radiant.
And because I believe beauty rituals should feel like rituals, not chores, I love making this part of my weekly routine.
Put on your mask. Make a cup of tea. Take a few minutes for yourself.
Sometimes the best beauty product is simply the excuse to slow down.
3. Restore: Pink Lotus + Peptides
Two more ingredients that have a special place in the YENSA world are Pink Lotus and peptides.
Pink Lotus has long been associated with beauty and wellness traditions across Asia, and I love the symbolism behind it — calm, renewal, and beauty that comes from within.
Peptides, meanwhile, bring a modern skincare perspective to our formulas, helping us create makeup and skincare that feel as good as they look.
That combination is really what YENSA is about:
Chinese Heritage. Superfood Beauty. Elevated Performance.
It’s honoring the rituals and ingredients that have inspired me while embracing modern beauty innovation.
And Then Came YENSA
When I look back at where we started, I think about my own relationship with makeup.
As an actress, I spent years wearing heavy makeup for long hours. Later, after giving birth to my daughter, I found myself thinking differently about beauty and what I was putting on my skin.
My mother introduced me to the Chinese practice of Zuo Yue Zi, or “Sitting the Month,” and the idea that nourishment and wellness could be part of a beauty ritual stayed with me.
That idea became the foundation for YENSA.
I wanted to create makeup that could do more than cover.
Makeup that nourishes. Makeup that cares for your complexion. Makeup that becomes part of your ritual.
And years later, that is still what inspires me.
Celebrating Another Year of YENSA
So, on October 8, as we celebrate another YENSA birthday, I want to celebrate something bigger than a brand anniversary.
I want to celebrate you.
The women who have made YENSA part of their morning routine.
The women who want coverage without feeling covered up.
The women who want their makeup to work a little harder.
The women who believe beauty can be both high-performance and nourishing.
And the women who know that taking a few extra minutes for themselves isn't indulgent — it's important.
This October, I hope you give yourself permission to make beauty a ritual.
Nourish your skin.
Find your glow.
Take a moment for yourself.
And remember that you never need to change who you are to feel beautiful.
You just need to let your own beauty shine through.
Happy Birthday, YENSA. And thank you for being part of our journey.
With love,
Jennifer Yen
Founder, YENSA
Live Your Yen.